01 / 06 · Before
Where was the client?
Trusted, but invisible online
Northfield Advisory designs benefits plans and HR policies for companies of 50 to 300 people. Its partners were well known; its website was one page with a phone number.
Sample case — illustrative data
Stage 03 · Build
Northfield Advisory
From word of mouth to a website that sells
An HR consultancy grew for a decade on relationships, with no website behind it. We built the site, sales materials and an onboarding course.
02 / 06 · Friction
What were they losing?
Referrals that went cold
Referred prospects searched, found almost nothing and chose firms that looked more established. Every new client required hours of the same onboarding explanations.
03 / 06 · The route
What did Brandvya do?
Site, materials and onboarding
We built a website around the decisions HR leaders face, designed a proposal template and a sales deck, and produced a six-module onboarding course for new clients.
04 / 06 · After
What changed?
A firm that presents itself
Referred prospects now find a site that confirms what they heard. New clients finish the course before kickoff, so the first session starts with decisions.
05 / 06 · Evidence
How is it proven?
Four months after launch
July to October 2025 compared with the four months before launch, with no other marketing changes.
- +186%consultation requests from the website
- 3.4%visit-to-consultation rate, up from 1.1%
- 5 daysaverage client onboarding, down from 9
“For years our reputation did the selling and the website undid it. Now the site makes the first part of the case for us.”
Marcus BellManaging Partner, Northfield Advisory
06 / 06 · Next destination
What comes next?
Time to accelerate
The next step is bringing the site more of the right traffic, with a content program on benefits compliance.
The result
From word of mouth to a website that sells
01Before
02The route
03After
+186%
consultation requests from the website
Sample figure